Almost 40% of the web uses WordPress, so if you want to start a blog or online business, you might be thinking of using WordPress. You also probably want people to visit your website, which means you want to use Search Engine Optimization (SEO) to improve your search rankings on Google. Thankfully, WordPress is an excellent choice for SEO. Here’s why.
WordPress is highly customizable
Since WordPress is open source, people have been contributing to its code and writing extra plugins for it for decades. Now there are thousands of plugins to choose from to help build your website.
SEO ultimately comes down to the value of the content of your site: how readable, accessible, relevant, and useful it is. By allowing you to tweak your website to taste, WordPress helps you improve the value of your content, and ultimately, your success in SEO.
WordPress is free
As in, you don’t have to pay anything to use it. Don’t pay extra for something you can get for free!
There is tons of support available for WordPress
The reason why is because it is so popular. Lots of people use it, so if you have a problem with WordPress, chances are someone else has had the same problem, and posted about it on the internet.
And if you need a hand, it is easier to find a local WordPress developer. If you live in Boston, for example, it is easier to find a Boston WordPress Design service provider than a Boston Drupal developer. There are many Boston WordPress developers to choose from.
Yoast is the best SEO plugin. Period.
One of the most popular SEO plugins is called Yoast. Yoast can do all of this and more:
• help you find strong keywords for your content.
• automate your publishing flow.
• post in 17 languages.
WordPress automatically generates a robots.txt file
Here is where SEO gets tricky.
You know that short description you see for a website when you do a Google search? That’s called a robots.txt file, and not every site has one. You can tell when a website doesn’t have one, because it looks strange on the web browser.
For that reason, having a good robots.txt file is very important to improving your search rankings, despite the file being so small. Thankfully, WordPress automatically generates a robots.txt file for each of your pages, so you don’t have to worry about missing one.
WordPress is mobile friendly
Not every website can squish itself down properly so that it looks right when you visit it on a smartphone. If it can’t do that, it will fare poorly in the search results.
WordPress themes are usually set up so that you don’t have to worry about that. They will automatically adjust themselves to whatever device the visitor is using.
WordPress supports Google Search Console
Google Search Console allows you to see the date on how your site is ranking, so you can know if your SEO efforts are even doing anything. Connecting WordPress to Google Search Console is very easy, and takes only a couple of clicks.
All in all, WordPress is a solid choice for building a website with strong SEO
No other option has as much customizability, and few others will also offer tons of support, automatic robots.txt files, automatic mobile pages, and Google Search Console support, all while being completely free.