Getting your brand noticed isn’t easy on the internet. There are countless websites that compete with you, and more pop up every year. That’s why 35% of companies consider keeping their brand relevant a significant challenge.
With so much competition on the internet, maximizing your online presence is critical for success. Use the guide below to help increase the online presence of your business.
Create a Usable Website
Your website is the number one way to improve your brand presence online. Now that many people use company websites to research brands and products, you need to invest heavily in creating a great experience.
If someone visits your site and sees a messy design that doesn’t load quickly, what kind of message does that send about the rest of your products and services?
Reach out to a reputable web designer to get the work done. A designer will learn about your audience and their needs to craft the perfect design for your brand. This will help your brand stick out in a customer’s mind, so do everything possible to gather feedback that will help you meet your customers’ expectations.
Engage on Social Media
One of the hardest parts of creating a digital marketing campaign is learning where your customers are. Luckily, that isn’t as challenging to do these days.
Today, most people spend their time on social media. They spend more time scrolling their news feeds instead of browsing random websites.
You can use this to your advantage and create a social media account for your business. Once you create your accounts, point your fans to your accounts to get them to follow.
Once you have a social media following, you can post informative content and deals for your fans. Doing this will help you stay top of mind and build trust in your brand. On some occasions, you may go viral with a social media post and gain visibility that you wouldn’t otherwise get.
Invest in Paid Ads
It can be intimidating for some website owners to invest in paid ads initially. After all, you probably won’t make a profit with your first campaigns. It takes a lot of losses to collect the data you need to optimize for profits.
However, you can gain more than profit when creating ads. You can also use it to get recognition for your brand name.
This is especially important for newer companies. People don’t know you yet, so nobody will find your website quickly if you don’t invest in ads.
You can also pay for ad space above your competition. Doing this will help you target people you know are interested in your products and services.
Create Website Content
Even though paid ads are a great way to get immediate traffic and recognition for your brand, it isn’t a long-term strategy if you don’t have large profit margins. If you want a long-term play, SEO is a great option.
SEO is all about optimizing your website to rank on Google. You change your website code, meta-information, and content to target keywords that people search for.
Of course, that won’t always be enough to rank. If you have stiff competition on the first page of Google, you’ll need some help with backlinks. A backlink acts as a vote for your site, which means you’ll have more site authority with more reputable backlinks.
You can use a free domain authority checker to examine the first page results to see how much power those sites have and how much work you have to do to rank each keyword.
Reach Out to Influencers
Many consumers get product information differently than before. Instead of watching ads on TV and other content, they watch what their favorite influencers online use and buy those products.
Many influencers know this and sell their influence to companies looking to promote products. Look at the big players in your industry to see how big their audiences are. Is there any crossover that makes your products worth buying for those people?
Reach out to these influencers to see what it will take for them to push your product. Most influencers charge a fee for every post. Bigger influencers may want to work on an affiliate basis and take a cut from every sale.
Invest in Video
Social media isn’t the only place people spend online today. Many people spend a lot of time on video platforms to get entertainment and information.
Many companies use this to their advantage to create a following on video websites. They do this by creating informative content that their customers can use. This content can be anything from how-to content to product reviews.
Over time as you develop your video channel, you’ll get followers that keep coming back for more. Your video reach will grow and develop into a large audience as you get more views and followers.
If you don’t want to invest heavily in a video channel for your company, you can still use video to market your website. YouTube, for instance, allows companies to create video ads and place them in existing videos. Doing this will enable you to reach people interested in your product offering while they’re consuming video content.
Start Improving Your Online Presence Today
You can’t afford to take things easy when running a business online. Even if you have a great online presence today, there’s no telling when a competitor will pop up and start taking customers from your business. Use the online marketing tips above to improve your company’s online standing and continue growing your revenue.
Head back to the blog if you’re interested in more digital marketing advice that will improve your business marketing process.