If you own a roofing company, it is important to invest in marketing your business. Marketing does not have to be difficult! In this article, we are going to talk about four ways that will help you get more roofing leads and make more sales. Get started with these tips today so you can increase the amount of revenue coming in for your company!
Using Social Media to Increase Roofing Leads
One way to increase roofing sales and leads is by investing in social media marketing. There are plenty of ways that you can use social media platforms like Facebook, LinkedIn and Twitter for your business! You want to make sure that you take advantage of all the free exposure these sites provide. If done correctly, it should be very easy for people who need a new roof on their home or office building to find out about your company through posts and updates on these platforms.
Another tip we have found helpful is using video content as part of your strategy. Many companies do not realize how powerful videos can be when it comes to lead generation! It’s actually one of the most effective forms because within just 60 seconds it allows potential customers to get important information about your business. If done correctly, you can use videos to show people how your company is different from the competition and why they should choose you for roofing services.
Finally, one of the most important tips that we have found helpful when it comes to increasing leads through social media marketing is doing regular postings related to industry news and topics. For example, if there’s a big storm coming in during winter months where you live then make sure to post updates on what potential customers need to do before this kind of weather hits their home or office building! This will help people find out about your company who may not know exactly what they need until something like this happens.
Have A Professional Website To Convert Roofing Leads
An important thing to consider for roofing sales is having a professional website. Having an online presence that shows people who need new roofs what you can offer them and why they should choose your company over the competition will help increase lead generation! It’s actually very easy these days because there are so many affordable tools out there which allow you to build a high quality site in just a few hours. Wix, Weebly, and WordPress are great content management systems that help you to create a stellar website without spending much money at all.
For example, HubSpot offers free websites where all one has to do is input relevant information about their business and once published it goes live on the internet immediately! So if someone needs roofing services right away then this may be something they find helpful when looking at potential companies from whom to get service from.
Utilize SEO and Google to Drive Customers to Your Business
We have found it very helpful to invest in search engine optimization (SEO) and Google Adwords for a roofing business. SEO is an important part of any online marketing strategy because this helps potential customers find you when they are looking up keywords related to the services that your company offers!
For example, if someone needs roof repair then chances are high they will type into Google “roof repair near me” or something similar. If done correctly, using ads on Google can drive people who need new roofs straight towards your website which increases leads through sales from customers actively searching for what you offer.
There are many solid SEO agencies and companies that provide search engine optimization services exclusively for roofing contractors like yourself. You can look them up online or simply talk to some other roofers in the area and ask who they use to help with their Google ranks.
Partner With The Right Roofing Marketing Company
Last but not least, finding the right roofing marketing company to work with can really help you get more roofing sales. There are many companies out there who specialize in helping businesses like yours generate leads through internet marketing and advertising services! They will be able to provide assistance for all three of these tips which we have shared above plus much more that may take your business’s lead generation strategy up a notch or two.
For example, Rank Rise has an excellent blog full of helpful articles related to generating leads through social media marketing and other forms of content creation that allow potential customers looking for new roofs to find you online! It’s one way roofers across North America keep ahead in this industry because it allows them access to the latest trends and advancements in roofing marketing!
Working with a professional company like this can really take your business to the next level because they have the knowledge, experience, and tools necessary to get you more leads for new roofs.
That’s why we recommend that any roofers looking for additional sales look into these kinds of partnerships today by doing some research online or simply reaching out to them directly if they sound interesting.
Final Word on Growing Your Roofing Business
These are just four tips among many which will help increase sales for your roofing company so be sure to check back soon for more in-depth information on general contracting and how to grow your roofing business!
We write all sorts of useful articles about lead generation strategies as well as other aspects of overall internet marketing best practices.
Identify a budget you can start allocating for marketing and hit the ground running with a marketing partner. You will not only see instant results, but the long-term effects of a solid lead generation strategy will be profitable for years to come! It makes your business life easier and can quickly become the life-blood of your entire organization.
For more information on how to generate roofing leads, click here to see a great article about this very topic from a trusted marketing source online!