Do you want to smash your digital marketing objectives this year? Don’t worry, pal; I’ve got some helpful information for you! Knowing your digital marketing plan as a POS store is critical for meeting objectives, spreading brand recognition, and increasing sales and income. Unfortunately, digital marketing may be costly or time-consuming to strategize, but we’re here to assist you with some low-cost, easy-to-learn tactics that can help you raise your sales.
Provide Coupons and Discounts
People adore a good deal. That is beyond doubt. So, how can you take advantage of that desire? Of course, there will be sales, coupons, and discounts! Furthermore, providing discounts to returning consumers satisfies them and demonstrates your respect for their customer loyalty. They’ll be more likely to return at that point.
One piece of advice: psychologically, people comprehend the proportions of things rather than the real difference! As a result, when giving discounts, you may want to mention 10% off rather than $5 off. Our minds are drawn to the higher percentage, even though 10% may be the same as a $5 reduction.
Organize Contests and Giveaways
So you want to get people talking about you but don’t have a large social media following? Hosting giveaways or competitions is one of the simplest methods to increase your social media following and advertise your retail company.
The benefits of this are twofold. One, you may thrill your present fans, who are more inclined to engage and develop stronger relationships with them. Two, you can dramatically increase your reach and attract more potential customers. Most contests contain a few criteria, such as following your account(s), commenting on posts, and tagging friends; as a result, you acquire followers and interaction from a single promotional giveaway.
Livestreaming has recently grown in popularity as a digital marketing approach, with eCommerce streaming exploding in the previous two years. In essence, live streaming enables shops to interact with their consumers and add a human touch to their operations. Furthermore, live shopping, which combines the ease of eCommerce with in-person purchasing, is built on top of it.
Post Videos and GIFs
It’s a new age of digital marketing, one replete with videos and GIFs! People are constantly viewing, sharing, and producing new things with the ubiquity of video-sharing sites like YouTube and short videos on TikTok, Instagram, and Facebook (RIP Vine and Musical.ly).
Including current viral memes or TikTok noises in your videos is a plus. When possible, capture popular noises and difficulties to improve brand exposure. Remember that trends emerge rapidly and fade even quicker, so you must be on the ball, preparing and posting swiftly if you want to capitalize on a trend.
However, remember that your material’s primary motivation is marketing. Therefore, to generate content that genuinely works, blending entertainment value and inventiveness with great copywriting, messaging, or call-to-action (CTA) is critical.
Need help with your digital marketing? Contact Jumpstart Shopify digital marketing agency and get your sales to the max now!